Industry Issue: Social Media in the Newsroom

Social Media

Social media is obviously important in today’s society. Social media connects people of all ages from all different background from all over the world. Many people have many different social media accounts such as: Twitter, Facebook, Pinterest, and many others.

Social Media in News

Social media is also becoming prominent in news media. News outlets are using social media to illustrate facts in stories being covered. For example, CNN and other news outlets use Twitter statistics as actual statistics to prove a point. Furthermore, these news outlets are using if something is trending on Twitter, as a way to illustrate prominenPinterestce in society.

first world prob twitter meme


Pinterest to social media pin board is also becoming more prominent to use in the newsroom. Pinterest is in the Top 10 most trafficked  network site, with 11 million visitors during the second full week of December, according to Hitwise. The site’s main users tend to be brides-to-be; people interested in home decor and lifestyle magazines, such as Better Homes and Gardens.

How to Use Pinterest in News

Pinterest is a great place for health and lifestyle news or feature stories. However, Pinterest does have relevance in the hard news department. Reporters and news outlets can share news. For example, Pinterest can be used to share good photos from a breaking news event. Pin the picture and add the link in the description. Use Pinterest so viewers can get a preview of what’s next. For example, a sneak peek of some of tomorrow’s story. Or tease an interview with a popular person. It is a good place to posts photographs. If an event just happened in the community you report in posts pictures of the event. For example, a high school football game. Or post a picture of food at local restaurant your publication is featuring. Also Pinterest can be used for infographics about important information, such as flu season tips. Also shows of the people who make the news happen. Such as a picture of the producer doing his/her thing. Or the camera crew framing up a shot. Or the director calling the shots from the control. Viewers want to know the faces of who is behind the news that they don’t get to see every day. These pictures can even turn into a “behind the scenes” story. Also invite readers/viewers to participate. This lets members of the community get involved with the news, and then they feel more involved with what is going on. You can even run a reader submitted picture contest to really get the public involved.

Relevance to Students

This is very important to working journalists and journalism students because they are already using these sites recreationally, why not bring it into the newsroom. Pinterest is a high traffic site so why not promote the news stations on there.


Now there is an online pin broad like Pinterest for journalists called Newspeg. Newspeg was developed by journalist Mark Potts. Newspeg is a platform for sharing (pegging/pinning) articles that you deem important enough to tell others about or save for later reading. The point and namesake of this site is the reminder of the nostalgic mental image of cutting out a snippet from a favorite newspaper article/picture and pinning to a bulletin board or on the refrigerator door. This is the high tech version of the same concept.

What is Newspeg?

It kind of resembles Pinterest and blogs. Each article is represented by a tile. Each tile displays the title of the piece, original source, a small image thumbnail, and who pegged the post. Newspeg also resembles Pinterest in the fact that each pegger can make boards to organize pegged articles, named things such as “Politics”, “Cooking”, or anything else.

Potts on Newspeg

According to Newspeg’s creator Potts, “Newspeg draws from the wisdom of the crowd to create an ever-changing display of news that reflects what real people think is interesting, and to allow for the creation of deep, human-driven collections of news on specific topics.”

Future of Newspeg

Newspeg is working toward partnering with media organizations to customize and brand their own peg boards. Think media organizations like CNN, FOX, New York Times, BBC, and many others. If these media moguls get directly into the Newspeg action, the amount of correct information circling through Newspeg will increase exponentially, fast.

Relevance to Students

A site like Newspeg is valuable to working journalists and journalism students because it basically a social media pin board for news articles. People can go to Newspeg and find accurate information quickly. I also think if news is presented in a way that is similar to social media more non-news people will jump on the news wagon.


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